Who started the popular Mirayo by Santana that has taken the California cannabis market by storm? It’s none other than the ten-time Grammy winner Carlos Santana. This euphonious superstar rose to fame in the late 60s and 70s with his exciting fusion of rock, Latin, and jazz music. 

Santana has also dabbled in the world of marijuana for over 50 years. He’s joined the trend of many other superstars by turning his love for bulk cannabis into a business empire. Let’s look at where it started and what his career and life have in store for him.

Quick Info
Full NameCarlos Santana
ProfessionAmerican Guitarist
Birth Date20th of July 1947
Birth PlaceAutlán, Mexico
WifeDeborah King (divorced)
Cindy Blackman (2010-present)
Kids3 (Salvador, Angelica, and Stella Santana)
Net Worth$120 million

Carlos Santana

Who is Carlos Santana?

Have you heard the songs “Maria Maria” and “Black Magic Woman”? The voice behind the hits was none other than Carlos Santana, an iconic artist who’s been releasing music for over 50 years.

His life began in Autlán, Mexico, on the 20th of July 1947, and he had musical inspiration and interest from a young age. This curiosity led him to pursue one of the most iconic musical careers. Even in his 70s, he still feels the groove of touring and releasing songs.

Carlos became a naturalized American citizen in 1965 but drew inspiration from his heritage in his music. His songs and albums channel many different ethnic sources and blended styles.

The musical icon is also no novice in the world of marijuana. Santana’s weed story started over 50 years ago and is growing year by year. Since joining the cannabis movement and releasing his brand, his story is nowhere near ending.


Even though Carlos didn’t have the easiest childhood, he always had music. His father was a mariachi musician, and his talent rubbed off on Santana. The musical icon started playing the violin at five years old and moved on to the guitar a few years later.

This gift grew, and soon, he blossomed by joining a few bands along the Tijuana strip. Eventually, he started the Santana Blues Band. Their fusion of salsa, jazz, Latin rock, and African rhythm got them signed with Columbia Records.

The musical group had a few changes of members, but their popularity grew, leading them to showcase at the Woodstock festival. This performance set their career on fire, and soon after, they released their first album in 1969.

During Santana’s spectacular career, he’s won ten Grammys and three Latin Grammys. To date, he’s performed for over 100 million people and sold more than 90 million records. These achievements gained him a spot in the Rock and Roll Hall of Fame in 1998.

Carlos Santana

Personal Life

Carlos was one of seven children born to Josefina Barragán de Santa and José Santana. His siblings are:

  • Jorge Santana
  • Irma Santana
  • Leticia Santana
  • Maria Santana
  • Laura Santana
  • Antonia Santana

During Carlos Santana’s childhood, the family moved from Autlán to Tijuana and then to San Francisco, California. The star might have started his music career in Tijuana, but most of his success happened in the United States.

Santana did not have the easiest childhood, but he graduated from middle school and then left high school, receiving offers from two universities. He declined both to focus on his music career. He can’t be disappointed with that decision now.

In 1973 he married the daughter of musician Saunders King, Deborah King. Together they had three children, Salvador, Angelica, and Stella Santana. 

They were married for 34 years until they divorced due to “irreconcilable differences.” Extramarital affairs while on tour were also a significant cause of the separation.

Santana remarried in 2010 to Cindy Blackman, his regular tour drummer. The couple is still happily married. While Carlos may have a few properties around the US, the couple primarily lives in Las Vegas.

Mirayo by Santana

Cannabis has been a significant part of Santana’s life since childhood. His mother used to grow marijuana in her garden and use it for medicinal purposes by brewing it with other ingredients. His appreciation for the herb stemmed from there.

Even though Carlos was around weed from a very young age, he didn’t start smoking it until he was 1819. He’s been a stoner since, barring a short period where he decided to stop. This episode didn’t last long, and he was soon back enjoying a toke. 

Mirayo by Santana, a now famous weed brand, was started by Carlos in 2020. Sparked by his appreciation for marijuana, he joined forces with Left Coast Ventures to bring his vision to light.

The brand is a sun-grown marijuana line that honors the plant’s spiritual and ancient Latin heritage. Available in shops and dispensaries across California, Santana’s brand comes in two different packages:

  • Half-gram pre-rolled cannabis in a pack of five
  • Jar containing seven grams of marijuana flowers

Consideration and effort have gone into the four different strains Carlos offers in his brand. Currently, there are three on the market: Centered (indica), Radiance (sativa), and Symmetry (hybrid). The fourth product that’ll be available soon is a CBD line called Essence.

Carlos Santana

Net Worth

Carlos Santana’s weed business may be making him money now, but most of his fortune comes from his success in the music industry.  Santana’s net worth is over $120 million, helping him join the ranks of high-profile musicians like Adam Wade Gontier.

The earning potential in the marijuana world is endless. The industry is booming, and this music star has his thumb directly in the pie. 

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